Euro 2016 gives retailers a boost

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Euro 2016 gives retailers a boost

The latest supermarket figures from Kantar Worldpanel in Ireland, for the 12 weeks to July 2016, show that Euro 2016 has contributed to a 3.3% sales boost for the grocery market compared with last year, as fans stocked up on alcohol, soft drinks and snacks to enjoy the games.

David Berry, director at Kantar Worldpanel, said, “Ireland’s involvement in the Euro 2016 certainly looks to have had a positive impact for the major supermarkets. Alcohol sales for the past 12 weeks are 11% higher than the same time last year, as consumers stocked up more often and bought more each time they shopped. Soft drinks, confectionery, crisps and snacks all also saw positive sales growth.”

Among the major retailers SuperValu grew sales slightly ahead of the market, maintaining its position as the number one retailer in Ireland with a 22.5% market share. The grocer is closely followed in second place by Tesco, which currently holds 21.9% of the Irish grocery market. Dunnes Stores continues to experience strong growth, with larger shopping trips helping to boost sales by 6.5%, while Lidl remains the fourth largest supermarket with an 11.9% share of the market, an increase of 0.2 percentage points on last year.

Source: Kantar Worldpanel Ireland